Ram Returns to NASCAR Truck Series with New 1500 Concept Race Truck After 12-Year Hiatus.
After a long hiatus, Ram is making a comeback to the NASCAR Craftsman Truck Series, marking a significant moment in the world of American motorsports. The pickup-truck manufacturer announced its return for the 2026 racing season, unveiling a sleek Ram 1500 concept race truck that teases what’s to come. This move reignites competition with established players like Chevrolet, Ford, and Toyota, promising thrilling battles on the track.
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Ram’s Legacy in NASCAR
Ram last competed in the NASCAR Truck Series in 2012, before ending its factory support. Although private teams have continued to run older Ram models, official backing from the brand was absent. Now, with growing demand from fans, dealers, and racing enthusiasts, Ram CEO Tim Kuniskis emphasized that the brand finally has a strategy that aligns with its vision for motorsports excellence.
“The desire was always there, but we didn’t have a plan that delivered the last tenth, and following just didn’t fit our DNA,” Kuniskis explained. “Now we have a solid plan that will set us apart from the field and will bring fresh new interest and engagement to America’s motorsport.”
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What to Expect in 2026
The unveiled Ram 1500 concept race truck offers a first glimpse of its low-slung aerodynamic design, engineered to compete in the Craftsman Truck Series. Although official performance details are still under wraps, Ram’s re-entry into the motorsport scene signals innovation and commitment to the racing community.
With Ram officially joining Chevrolet, Ford, and Toyota, the NASCAR Craftsman Truck Series is poised for more competition. Each manufacturer brings unique racing pedigree and engineering prowess, making the 2026 season highly anticipated among NASCAR enthusiasts.
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