Trump’s Tariffs Hit Consumers: Ford Bronco Sport, Maverick, and Mach-E to Cost More
Starting July 5, Ford Increases Prices on three models—the Bronco Sport, Maverick, and Mustang Mach-E—due to new tariffs imposed by the Trump administration on vehicles built outside the United States. While Ford has confirmed the price increases, it has assured customers that the full cost of the tariffs will not be passed on to them.
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Which Ford Models Are Affected?
- Ford Bronco Sport: A compact off-road-ready SUV with a strong fanbase.
- Ford Maverick: The affordable and practical pickup truck that has gained significant popularity.
- Ford Mustang Mach-E: The all-electric SUV inspired by the legendary Mustang.
These vehicles, all manufactured in Mexico, will see price hikes for models built after May 2. Though Ford has yet to disclose exact details for all models, internal dealer memos suggest price hikes could go as high as $2000. For specific trims:
- The Bronco Sport Heritage will see a $600 price increase.
- The Maverick XLT AWD will experience a $700 price hike.
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Reason Behind the Ford Increases Prices on Three Mexico-Made Models
The Trump administration’s tariffs on vehicles produced outside the U.S. have directly impacted Ford’s pricing strategy. While Ford regularly implements mid-year pricing adjustments, these new tariffs have contributed to the company’s decision to revise costs.
The automotive sector is preparing for further repercussions from these tariffs. Ford anticipates a $1.5 billion financial hit, which has led to the withdrawal of its full-year financial guidance due to market uncertainty. Additionally, General Motors (GM) has signaled concerns about potential disruptions caused by the increased costs of imports and production.
President Trump has introduced some relief measures, including reimbursements for domestic car manufacturers that rely on imported auto parts. However, the long-term effects on car prices and production remain a key area of debate.
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Impact on U.S. Car Buyers
Car shoppers looking for Ford’s Mexico-built models may need to act fast to avoid higher prices. Since the price hikes do not apply to vehicles already on dealer lots, purchasing before July 5 could be a strategic move to save money.
Additionally, Ford plans to end its “From America, For America” employee pricing program following Independence Day, further reducing cost-saving opportunities for buyers.
