Bentley Motors unveils a redesigned winged ‘B’ logo—the fifth update in 106 years. Set to debut on a concept car on July 8.
Bentley Motors, the legendary British marque known for its opulence and performance, has officially lifted the veil on a sharp new iteration of its iconic ‘winged B’ logo. This modern redesign—the fifth since Bentley’s founding in 1919—is set to debut on a visionary concept car next week, marking the beginning of an electrifying new era in luxury automotive design.
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Crafted in-house under the leadership of Bentley’s design director Robin Page, the refreshed logo ditches the softer, owl-like wings of its predecessor for a sleeker, peregrine falcon-inspired silhouette. This falcon motif symbolizes precision, velocity, and the future-forward ambition of the brand.
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Highlights of the Winged ‘B’ logo
The wings now have a sharper, more angular shape that shows aerodynamic skill. The central ‘B’ features bevelled glass and thick metal trim, giving it a look like a high-end watch. The logo is more visible on digital screens, helping the brand stand out on social media.
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The Bentley Concept Car
Set to arrive on July 8, 2025, Bentley’s new concept car will feature this modern badge and introduce a fresh design idea for the brand’s electric future. While full details are still a secret, teaser pictures give us a glimpse of some elements: glowing X-shaped front inserts, a striking vertical LED stripe, and a trapezoid black housing with the familiar winged B logo. The design may also take inspiration from a classic Bentley car, but which model remains a mystery.
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This concept will likely anchor Bentley’s first fully electric vehicle (EV), part of the brand’s wider commitment to sustainability without compromising on sophistication. The emblem’s dynamic contours not only reflect this transition but also reinforce Bentley’s positioning as a luxury leader embracing modernity.
