Hyundai Upcoming Pickup Truck to Rival Ford Ranger and Hilux – Bigger, Tougher Than Santa Cruz.
Hyundai’s journey in the pickup truck market has been interesting. Since the debut of the Hyundai Santa Cruz in the U.S. in 2021, the model has been a unique alternative to the Ford Maverick. However, it has never been considered a “real” pickup, being more of a crossover-based truck built on the Tucson platform. Now, Hyundai is venturing into the world of body-on-frame trucks, but Americans might have to wait indefinitely for its arrival.
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Hyundai’s Mid-Size Truck Development
According to Hyundai Australia CEO Don Romano, the company is actively working on a mid-size truck that will compete with market leaders such as the Toyota HiLux, Ford Ranger, and the Kia Tasman. While details remain uncertain, Romano hinted at the possibility of diesel, hybrid, and fully electric versions, responding to Australia’s tightening emissions regulations.
Additionally, Hyundai might collaborate with General Motors to develop its truck, as the two automakers have recently inked a partnership for joint truck and van production. This alliance could provide Hyundai with access to GM’s proven truck technology, ensuring a competitive model.
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Will the U.S. See This New Hyundai Pickup?
At present, Hyundai Upcoming Pickup Truck is primarily targeted toward the Australian market, where utes (pickup trucks) have a strong demand. However, with America’s growing appetite for midsize trucks, Hyundai could reconsider bringing the model stateside.
Currently, American consumers looking for a Hyundai truck will have to settle for the Santa Cruz, which recently received a facelift. Despite its unconventional design, the compact truck continues to be a solid option for buyers who prioritize comfort and city driving over off-road and worksite utility.
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Hyundai’s first true pickup truck marks a pivotal move for the brand, aiming to establish itself in the body-on-frame market. While it’s unlikely to hit U.S. roads soon, the potential for future expansion into North America remains open. If the model proves successful overseas, Hyundai might rethink its truck lineup and introduce a competitive, rugged pickup tailored for American buyers.
