2025 Ford Bronco Sees Mid-Year Price Changes: Raptor Drops $10,040, Base Trim Gets Costlier.
The Ford Bronco, an iconic off-road SUV, is undergoing major pricing adjustments for 2025, with both price hikes and discounts across various trims. While some models see slight increases, the Bronco Raptor receives a substantial price cut, making it a more attractive option for enthusiasts.
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2025 Ford Bronco Pricing Updates
Ford has adjusted pricing on six 2025 Ford Bronco models, as first reported by Ford Authority via Bronco Nation. Among the notable changes:
- The Bronco Raptor gets a $10,040 price reduction, bringing its base price down to $79,995. This rolls back the significant price jump seen in 2024.
- The Bronco Badlands (four-door) also sees a $1,000 discount, now priced at $50,385.
- Other trims receive modest price increases, including:
- Base two-door model: Up by $1,000, now at $38,995.
- Base four-door model: Also $1,000 higher, starting at $38,995.
- Big Bend four-door variant: Increases by $850, now priced at $41,220.
- The destination fee rises by $100, now costing $1,995.
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Why Is Ford Cutting the Bronco Raptor’s Price?
The Ford Bronco Raptor, known for its high-performance off-road capabilities, faced a steep price increase in 2024. However, this new $10K price cut brings it closer to 2023 pricing levels, possibly in response to market demand and competitive pressures.
Ford has yet to officially comment on the reasoning behind this adjustment, but the updated prices are already live on Ford’s website.
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New Costs for Extras and Color Options
Beyond model pricing, Ford has adjusted additional costs, including:
- The 10-speed automatic transmission is now $300 more expensive.
- Three paint colors—Velocity Blue, Desert Sand, and Marsh Gray—each cost $395, an increase of $100.
With the Bronco Raptor’s price drop, Ford appears to be addressing affordability concerns, making high-performance off-roading more accessible. However, other trims see price hikes, meaning potential buyers should carefully compare configurations before making a purchase.
